Written for agency owners: how to price SEO you outsource, how to present it, and where partnerships go wrong.
Most agencies ask about price and turnaround. The questions that actually predict whether a partnership survives its first missed deadline are about ownership, escalation and what happens to your client list.
Read the articleThe arithmetic of resale: what a retainer leaves you after fulfillment, and the two line items that quietly erase it.
Three findings, one number and a date. How to turn forty pages of crawl data into a ten-minute conversation that gets approved.
Which structured data assistants actually read, which of it moves anything, and what to stop selling as an AI service.
Eight questions asked at onboarding that remove almost every out-of-scope argument in month three.